The Canton Fair Buyers Alliance was officially launched on October 15 at the Canton Fair Complex, as the fair celebrates the 70th anniversary of its founding. More than 140 overseas buyers attended the launch ceremony.
At the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company's long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on growth opportunities created through cooperation with Chinese suppliers and highlighted the fair's role in supporting international business development and global trade exchanges. The ceremony also featured a joint declaration by alliance members, with representatives from five member companies reading the statement in their respective native languages. Additional members sent video congratulatory messages.
The alliance is one of the fair's key service innovations. It is designed primarily for Fortune Global 500 companies, buyers from the world's top 250 retailers and leading sourcing enterprises across a diverse range of markets, and aims to offer members a platform for information sharing and resource coordination. Its first cohort includes 58 companies from 32 countries and regions across 5 continents. Members will gain access to priority benefits spanning four major areas: services, events, resources and information.