Saudi Arabia has emerged as one of the main drivers of Ferrari's growth in the Middle East, according to the Italian luxury sports carmaker. The company attributes this to an expanding population of high-net-worth individuals, a new generation of customers and growing interest in luxury sports cars.
Demand is described as accelerating across the region. Despite this, Ferrari remains committed to a strategy centered on limited production and preserving the exclusivity of its brand.
Giorgio Turri is identified as regional director of Ferrari Middle East.