Uphold has launched two automated crypto trading strategies aimed at non-expert investors, according to an announcement dated October 22, 2026, in San Francisco, USA. The company said the strategies bring rules-based approaches long used in professional equity markets to everyday investors, with investment decisions driven by data rather than sentiment so that customers do not miss the trades that matter.
The flagship offering, the Momentum Strategy, was independently backtested over five years, according to the announcement. Uphold said the strategy delivered 32.9% average annual historical returns a year while softening the market's worst decline.